"Then he said to them all: Whoever wants to be my disciple must deny themselves and take up their cross daily and follow me." Luke 9:23
MyCross Clothing is a streetwear brand founded by Jaden Greer, rooted in Luke 9:23. The brand was built to inspire Christians to deny themselves and take up their cross, bringing faith-driven fashion into the streetwear space in a way that feels authentic and bold.
I collaborated with Jaden to help document and capture the brand's story through film from commercial shoots to campaign launches and brand trips, telling the MyCross story with the same cinematic energy the brand carries.
Jaden and I actually graduated together at Grand Canyon University in 2024. What started as a friendship turned into a creative partnership built on shared faith and a love for storytelling.